AAREC - American Association of Real Estate Coaches

Real estate coaching is the process of engaging in meaningful communication with individuals in the real estate profession with the goal of promoting success of the individuals being coached and, often, the organization with which they are affiliated.

While real estate coaching includes aspects of training and education, it also enables the client to understand and enhance his or her role in achieving success in the real estate profession. The coach helps the client discover how personal characteristics, including a sense of self and personal perspectives, affect personal and business processes and the ability to reach objectives within a business context. With this method, successful coaching helps the client learn how to change or accommodate personal characteristics and how to create personal and business processes that achieve objectives.

Coaching establishes an atmosphere of trust, respect, safety, challenge and accountability to motivate both the coach and the client. In turn, this requires that the coach conduct an ethical and competent practice, based on appropriate professional experience and business knowledge and an understanding of individual and organizational change.

Real Estate Coaching is primarily practiced in two areas - with new agents and with investors - but the objectives are the same. The Coach uses his or her experience, knowledge and interpersonal skills to guide the client to success. Real estate coaching is NOT mentoring. A Coach in real estate is similar to a Coach in athletics. The Coach teaches the rules of the "game," makes sure the "player" is prepared, directs the activities of the "player" and provides support. A mentor, on the other hand, actually plays the “game” while the client watches and learns from observation and explanation. Many people who claim to be coaches or mentors don’t know the difference between the two.

The AAREC is devoted to promote the ethical, professional practice of real estate coaching.