Code of Ethics

We, as members of AAREC, commit ourselves to:

  1. Maintaining the highest ethical standards with our clients, our fellow members and AAREC. These standards are founded on advancing the best interests of the client, the emerging profession of real estate coaching, the Association and the general public. We fully accept that the fundamental principle of our emerging profession is to do no harm and to promote and protect human dignity and diversity.
     
  2. Maintaining the highest ethical standards in the publicity and marketing of our services, including offering only those services in which we have appropriate expertise or training.
     
  3. Making clear to our clients what can reasonably be expected of our coaching services, and striving to ensure that our clients fully understand the terms of our coaching agreement. We will avoid making false claims, giving misleading information or raising false expectations with our clients.
     
  4. Maintaining the strictest levels of confidentiality with all client information. We will ensure that our coaching service agreements clearly define which information can and cannot be disclosed. In the course of providing coaching services, there will be no unauthorized disclosure of client information.
     
  5. Offering and performing our services in the interests of the client. We will not engage in conduct that may compromise client interests with a view to obtaining other contracts from third parties, including parties that may be compensating us for our services. In all matters, we will place the interests of the client above our own.
     
  6. Avoiding all conduct that amounts to sexual, racial or other forms of discrimination, harassment or inappropriate relations with clients or their colleagues or superiors.
     
  7. Maintaining the highest ethical standards in our relationships with coaching colleagues at AAREC and elsewhere, and respecting their professional contributions and work. We will only use information about AAREC members in an appropriate manner, as authorized by the Association.
  8. Continuing to enhance our knowledge and skills through participating in continuing education opportunities.
  9. Honoring our clients’ time by being on time for scheduled appointments and coming to all meetings fully prepared.
  10.  Avoiding speaking negatively of other members of the real estate coaching profession, even those who are not members of the AAREC.